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Privacy Policy

Imaginova Inc. · Effective October 4, 2026 · Applies to the iinvosense app (iOS and Android) and iinvosense.com

In short: your inventory — item names, values, rooms, photos, receipts, appraisals and your home profile — is stored on your device and, if you turn it on, in your own iCloud or Google Drive. We cannot see it. When you identify an item from a photo, a reduced copy of that photo, with location and other hidden details removed, is sent to our server to produce a suggestion. It is not kept unless you turn on Help Improve Recognition, which is off by default. We do not sell personal information, we do not show advertising, and nothing is shared with an insurance professional unless you choose to share it.

1. Who we are

iinvosense is made by Imaginova Inc. ("Imaginova", "we", "us"), a company based in Ontario, Canada. We are responsible for the personal information described in this policy. Questions and requests: info@imaginova.ca.

2. What the app stores on your device

iinvosense has no user accounts. Everything you enter is stored in the app on your device:

  • Properties, rooms and collections, including their photos.
  • Items: name, category, make, model, notes, replacement cost, purchase price and date, serial number, appraisal value, date and appraiser, photos and receipts.
  • Your home profile: dwelling details, systems, protective devices, exposures, current policy amounts, renewal date and claims history.
  • Reports you generate (PDF), saved where you choose in Files, until you delete them.
  • Coverage summaries you share with a linked broker, stored encrypted on our server for 12 months or until you withdraw them (see section 8).

This information is not transmitted to Imaginova and we have no access to it.

3. Backups and sync you control

If you enable it, the app backs up or syncs your inventory to your own cloud storage: iCloud (Apple) on iOS, and Google Drive on Android. That data is held in your Apple or Google account under their privacy terms, and only your devices signed into that account can read it. Turning sync off stops further copies; deleting the data from iCloud or Google Drive is done through those services. Imaginova never receives a copy.

4. Photo identification

When you identify an item from a photo, either with Identify from photo or while taking pictures in Rapid capture, the app sends Imaginova's recognition server a reduced copy of that one photo (about 330 pixels on the short side) over an encrypted connection (HTTPS). The server returns a suggested category, name, make and model, and an estimated replacement cost based on the category and brand.

  • Hidden photo details are removed on your device first. Location (GPS), the date and time the picture was taken, the camera's make, model and serial number, and other embedded information are stripped before the photo leaves your phone.
  • Text on the item. To read a brand or model number, the app recognises printed text in the full-size photo on your device. Only the lines of text it finds (not the photo), with the suggested category, are sent to our server to refine the suggestion. This text can include anything printed in the picture, such as a serial number on a label, so avoid including documents or other personal papers in the frame. The text is used to answer that request and is not stored.
  • No name, email or account. The request is not linked to who you are. To prove it comes from a genuine copy of the app, your device first verifies itself with Apple (App Attest) or Google (Play Integrity). Our server then assigns it a random device identifier, replaced about once a day, and a key the app uses to sign its requests.
  • By default the photo and text are processed and discarded. Neither is stored after the suggestion is returned.
  • What the server does keep: a count of identification requests per device identifier per day, used to plan capacity and measure how many people use recognition; a record of each device enrolment (the random identifier, platform, and dates) used to secure the service; and standard server logs (IP address, time, address requested and result) used for security and troubleshooting. None of these contains a photo, recognised text or an item name.

5. "Help Improve Recognition" (optional)

Recognition gets better when it learns from real photos and from the corrections people make. You can choose to help. This is off unless you turn it on: the app asks once, after the introduction (dismissing the question counts as no), and you can change your answer at any time in Settings › Photo Recognition › Help Improve Recognition. Recognition works exactly the same whether or not you contribute.

What is kept when it is on

For each photo you identify while the setting is on, Imaginova may keep:

  • The reduced photo exactly as it was sent (about 330 pixels, with location and other hidden details already removed on your device). We do not collect photos at all times; when we are not, only the record below is kept.
  • A record of the result: the name and category the model suggested and how confident it was; whether you kept the suggestion or changed it; and, if you changed it, the name and category you chose. The name is whatever you type for the item, so please do not put personal details in item names.
  • The date and time, and the random device identifier of that day's enrolment (see section 4). It is never your name, email, account, phone number or advertising ID.

Not kept, even when you contribute: the text read from the item, and everything else in your inventory (values, prices, serial numbers you enter, receipts, rooms, notes, your home profile and your address).

How it is used

  • Only to evaluate and train iinvosense's own recognition models. Authorised Imaginova staff may look at contributed photos and labels to check that they are correct before they are used.
  • Never sold, never used for advertising or to build a profile of you, never shared with brokers, insurers or other companies, and never given to anyone else to train their models.

Where it is stored

On servers Imaginova owns and operates in Ontario, Canada. A model trained on contributed photos does not contain the photos themselves.

Changing your mind

Turning the setting off stops anything new from being kept, immediately. For your rights over past contributions, see section 10.

6. Usage analytics and crash reports

The app and this website use Google Analytics for Firebase and Firebase Crashlytics (provided by Google LLC) to understand which screens and features are used and to diagnose crashes. This data includes screen names, feature events (for example "report generated"), app version, device model and operating system, coarse country, and a pseudonymous app-instance identifier. It does not include your inventory, photos, values or the contents of your home profile. We have disabled advertising features in these tools. The website uses a Google Analytics cookie for the same purpose; you can block it in your browser without affecting the site.

7. Reminders

Reminders (annual review, policy renewal, appraisals older than three years, incomplete home profile) are scheduled on your device and require your permission for notifications. They are not sent from our servers and do not transmit your data.

8. Sharing with insurance professionals

iinvosense is designed to help you and your insurance broker or agent get your coverage right. Nothing is shared with any insurance professional, carrier or other party unless you do it.

Linking a broker. If a participating broker gives you an invite code and you enter it in the app, the app tells our server which brokerage you linked and, from then on, sends only readiness stages: that the app is installed, how far along your home profile is (as a percentage), how many items may exceed a policy limit, and how many reports you have generated. It also sends the address of the home the link is about (street, city, province or state, postal code) so the broker can match you to your file; the street lines are stored encrypted on our server and shown only to the brokerage you linked. No item, value or photo is included. You can remove the link at any time under Settings › My broker, which stops these signals.

Sharing a coverage summary. From the Coverage review screen you can choose to share a coverage summary with your linked broker. Before anything is sent, the app shows you the exact contents. A summary contains only aggregates and profile answers: your total documented contents value, totals and counts per category compared with typical policy limits, which riders may be worth discussing, your home profile (structure, safety devices, liability exposures, number of prior claims), your current policy amounts and carrier, your city, province or state, and the first part of your postal code. It never contains item names, makes, models, serial numbers, photos, receipts, room names, your policy number or any free-text note; your street address is not in the summary itself, but is already on file with the broker from the link (above). Each share is a separate, explicit action. Sharing again replaces the earlier summary; you can withdraw a summary at any time from Settings › My broker, and it is removed from the broker’s portal immediately. Summaries are stored encrypted (AES-256, with a separate key per summary) and are readable only by the brokerage you shared with; Imaginova staff can see that a summary exists, not its contents. A summary is deleted 12 months after it was shared unless you share again, and every time a broker views it is recorded and shown to you in the app.

The PDF report is generated on your device and saved where you choose in the Files app. The app does not send it anywhere.

We do not sell personal information, we do not sell leads, and we do not share your data with insurers or advertisers for their own purposes.

9. Service providers

ProviderPurposeData involved
Apple Inc.App distribution, iCloud sync (if enabled), App Attest device credentials, crash logs you opt in to share with AppleYour inventory (in your iCloud only), device attestation
Google LLCApp distribution, Google Drive backup (if enabled), Play Integrity, Firebase Analytics and CrashlyticsYour inventory (in your Google Drive only), device attestation, usage and crash data
Cloudflare, Inc.Network security and delivery in front of our recognition serverIdentification requests pass through Cloudflare's network on the way to our server: the reduced photo, recognised text, IP address and timing
Microsoft Corporation (Azure)Hosting for iinvosense.com; delivery of messages sent with the support formStandard web server logs; the name, email and message you submit for support

Each provider processes data under its own privacy policy and, where they act for us, under contract.

10. Your rights and choices

  • Access and correction: your inventory is on your device; you can view, edit and delete it in the app at any time.
  • Deletion: deleting an item, property or the app removes that data from your device. Backups in your iCloud or Google Drive are deleted through those services. See how to delete your data.
  • Contributed photos: turn off Help Improve Recognition to stop new contributions. Because contributions are not linked to your name and the device identifier changes daily, we can only find yours from details you give us. Email info@imaginova.ca with the approximate dates and the names you gave the items, and we will delete matching photos and records within 30 days.
  • Analytics: block the website cookie in your browser; on iOS you may also limit tracking in Settings → Privacy. We do not use advertising identifiers.
  • Complaints: write to us first. You may also contact the Office of the Privacy Commissioner of Canada or, in Quebec, the Commission d'accès à l'information.

11. Retention

Data on your device stays until you delete it. Identification photos and recognised text are not retained. Contributed photos and records are kept to evaluate and train our recognition models (section 5). Daily identification counts are deleted after 400 days. Device enrolment records and server logs are kept as long as needed to secure and operate the service. A coverage summary you shared with a broker is kept for 12 months from sharing, or until you withdraw it or remove the broker link, whichever comes first; a broker’s own account closing also removes it. Analytics data is retained by Google for the period we configure (currently 14 months) and then aggregated or deleted. Emails you send us are kept as long as needed to answer them.

12. Security

Identification requests are encrypted in transit and accepted only from copies of the app that have verified themselves with Apple App Attest or Google Play Integrity; every request is signed with a key issued to that device. Our servers hold no inventory: no item list, values, receipts or home profile, so a server incident cannot expose your belongings. The only item-related information we hold is what you choose to contribute (section 5) and summaries you choose to share with a broker (section 8). No method is perfectly secure; if we learn of an incident affecting your information we will notify you as required by law.

13. Children

iinvosense is not directed to children under 13 and we do not knowingly collect information from them.

14. Legal basis and jurisdictions

We handle personal information under Canada's Personal Information Protection and Electronic Documents Act (PIPEDA) and, in Quebec, the Act respecting the protection of personal information in the private sector as amended by Law 25. Contributed photos and records are stored in Canada. Identification requests pass through Cloudflare's network, and analytics and crash data are processed by Google; these providers may process data outside Canada, including in the United States, and where that happens we rely on contractual protections. If you use the app elsewhere, local law may give you additional rights, which we will honour on request.

15. Changes

We will post changes here and update the effective date. For changes that materially expand what we collect or share, the app will tell you before the feature is used.

16. Contact

Imaginova Inc. · info@imaginova.ca